Towbook
👤 Dan Smith (Coder since age 10. As funeralOne's CTO he built web tools for funeral homes for a decade, then ran that playbook on towing.)🌐 siteLinkedIn
A funeral-tech CTO built tow-truck dispatch software as a side project for five years before he dared quit his day job.
Will it work? · our read
Boring beats sexy. A 17-year grind to about $2.9M in a niche most builders sneer at. No breakout, no VC — just a developer who understood one ugly industry and never left.
01How the money moves
Tow company ditches paper forms and whiteboards, signs up
→
Dispatch, impounds, motor-club calls and billing run in-app
→
Pays $109-$429/mo by call volume — recurring, no contract
02The numbers
$2.9MEstimateEst. ARR 2024 (Latka)
2024
the sentence on the page
Towbook Revenue 2024: $2.9M Est. ARR (Bootstrapped) Home SaaS Database Add Your Company Podcast Pricing Sections Company Revenue Founder and CEO Employees an
Revenue is a Latka estimate (no interview on record). The 1,000+ figure is from 2017 and has grown since. getlatka.com
About $2.9M est. ARR (2024), 37 staff, $0 VC in 17 years.
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Latka — Towbook revenue (about $2.9M est. ARR, 2024, bootstrapped, no interview on record)Crain's Detroit — Towbook origin, Dan Smith / funeralOne background, 1,000+ customersTowbook pricing — $109-$429/mo tiers, 30-day trial, no contractDan Smith, Founder & CEO of Towbook (LinkedIn)
Revenue is an ESTIMATE, not founder-disclosed: Latka pegs about $2.9M ARR (2024, up from $1.4M) and explicitly notes no interview is on record; other aggregators guess up to about $6M. So tagged Estimate, not independently confirmed. The 1,000+ customer count is from a 2017 Crain's article and has grown since (current count undisclosed). Founder background (funeralOne CTO 2002-2012, coding since childhood), the 2004 Marysville police-impound origin, $109-$429/mo pricing, and $0-VC bootstrap are first-party or documented. The 'enter via impound' wedge framing is our read on that documented origin. We never score you.