TractorData
👤 Peter Easterlund (Farm-machinery family; built TractorData in college and still runs all 18,310 pages solo, alongside a day job.)🌐 site
18,310 tractors, 25 years, one part-time owner, 1.2M visits a month — all monetized by display ads.
Will it work? · our read
Boring compounds. A single person turned a dull, permanent subject into the internet's tractor reference, and lets display ads monetize 1.2M visits a month. No VC, no team, 25 years.
01How the money moves
Catalog 18k tractor specs
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Rank first for each model
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Display ads pay per visit
02The numbers
about $46,000/moEstimateest. rev (BoringCashCow)
2025source:
$46,000/mo (est.)
Model count and daily users are first-party (tractordata.com); monthly visits and the $46K/mo revenue are BoringCashCow estimates. BoringCashCow
Owner has never disclosed revenue; $46,000/mo is BoringCashCow's estimate from about 1.2M monthly visits on display ads.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 556 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 23 August 2026
BoringCashCow — "around $46,000 per month", 1.2M visits/mo (est.)TractorData.com — "18,310 farm, lawn, and industrial tractors", 25 yrs family-ownedTractorData About — "used daily by 30,000 people", solo ownerTractorData Contact — Peter Easterlund, owner; TractorData LLC, Prior Lake, MNUSPTO / Justia — TRACTORDATA.COM trademark, owner Peter Easterlund
Revenue is a BoringCashCow estimate ($46,000/mo), not disclosed by the owner, so sourced=EST and verified=false. It is a display-ad estimate, likely traffic-derived from about 1.2M monthly visits; treat as order-of-magnitude, not a booked figure. First-party facts confirmed on tractordata.com: 18,310 models catalogued (homepage), used daily by 30,000 people (About page), run solo by owner Peter Easterlund, a family business in Prior Lake, MN for 25 years (entity: TractorData LLC, per Contact page and USPTO trademark). No first-party revenue figure exists. We never score you.