T
Twinkl
👤 Jonathan and Susie Seaton (Susie taught, so she knew what was missing; Jon was a property lawyer. They ran it part-time from a back bedroom.)🌐 site
Susie Seaton taught, and could not find good materials. Her husband built the shop. It now files eight-figure profits.
Will it work? · our read
Quietly enormous. Sixteen years on one job: making lesson materials faster than a teacher can. The audited 43% EBITDA margin says the dullness is the point.
01How the money moves
Employed educators write and check curriculum-aligned resources
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Free search brings teachers in from over 200 countries
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02The numbers
£78.6M (about $98M)Filedturnover, FY to Apr 2024
2024-04-30source:
£78,604,068 turnover for the year ended 30 April 2024
Margin and headcount come from the audited FY24 accounts; the library count is the founder's own figure. Companies House
Up 18% on FY23. Adjusted EBITDA £33.6M (about $42M), a 43% margin.
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Companies House - TWINKL LTD (07201458) full accounts, FY to 30 Apr 2024: turnover £78,604,068 (about $98M), adjusted EBITDA £33,607,846 (about $42M), 1,128 average staff.Companies House filing history - accounts filings for TWINKL LTD, including FY2025 accounts filed 3 Feb 2026.Schools Week (Nov 2024) - Jonathan Seaton interview: founded 2010 in a back bedroom, 1.5M+ products, 200 countries, 85 languages, 40% stake sold to Vitruvian Partners.The Star (Feb 2023) - Susie Seaton was a pre-school teacher who struggled to find resources online; the Vitruvian deal valued Twinkl at about £500M (about $625M).Twinkl - the company's own account of its origin and its educator-written library.
Revenue is FILED: £78,604,068 (about $98M) turnover in the audited FY24 accounts of TWINKL LTD (07201458), read from the iXBRL filing itself, not from a summary. Dollar figures are our conversion at about 1.25 USD/GBP; the source states pounds only. Two limits. First, newer accounts exist (FY to 30 Apr 2025, filed 3 Feb 2026), but that filing is an image-only PDF with no text layer, so we did not read it and do not quote it - our figure is a year old. Second, Twinkl's pricing page is behind a bot wall that blocked both scripted fetch and a real browser, so we print no price. Subject check: TWINKL LTD is the trading company, not the holding company, and the turnover is its own. No drama to report: no scandal, no near-death. The couple bootstrapped on £1,000 of share capital for 13 years, then sold a 40% stake to Vitruvian Partners in 2023 at a reported valuation of about £500M (about $625M), so this is no longer a purely bootstrapped company. We never score you.