WP Umbrella
👤 Thomas Deneulin & Aurelio Volle (Ran WordPress maintenance for clients themselves, then built WP Umbrella for that exact job. Bootstrapped, team of 7.)🌐 site𝕏LinkedIn
Two ex-maintenance operators built the tool for their own trade, then grew it site-by-site to $1.3M ARR — no VC.
Will it work? · our read
Insider + patience. Little drama here — a won-on-execution story: insider founders, transparent per-site pricing, and years of community distribution compounding against a free GoDaddy incumbent.
01How the money moves
Agency adds client sites to one dashboard
→
Pays $2.19 per site / month, auto-scaling
→
$110K MRR · $1.3M ARR — fully bootstrapped
02The numbers
$110K/moStatedMRR · 2025
2025
All figures first-party (founder posts + WP.org). First-year review
$110K MRR / $1.3M ARR in 2025, up 67% YoY — fully bootstrapped, team of 7.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Aurelio Volle, "What 2025 taught me... $110K MRR (WP Umbrella)" — Indie HackersWP Umbrella — 2025 Yearly Review ($1.3M ARR, team of 7)WP Umbrella — First Year in Review (AppSumo start, Jan-2022 pricing pivot)WP Umbrella — Our Story (founders Thomas Deneulin & Aurelio Volle)WordPress.org — WP Umbrella plugin (70,000+ active installs, 4.8/5)
Revenue ($110K MRR / $1.3M ARR, 2025) and 67% YoY growth are first-party (founder's Indie Hackers post + WP Umbrella's own year-in-review blog); 70,000+ active installs from WordPress.org. Rival prices are approximate. The Jan-2022 flat per-site pricing pivot (and its "12x users" effect) is documented in their own first-year review — no other drama is invented. We never score you.