WP Umbrella
👤 Thomas Deneulin & Aurelio Volle (Ran WordPress maintenance for clients themselves, then built WP Umbrella for that exact job. Bootstrapped, team of 7.)🌐 site𝕏LinkedIn
Two ex-maintenance operators built the tool for their own trade, then grew it site-by-site to $1.3M ARR — no VC.
Will it work? · our read
Insider + patience. Little drama here — a won-on-execution story: insider founders, transparent per-site pricing, and years of community distribution compounding against a free GoDaddy incumbent.
01How the money moves
Agency adds client sites to one dashboard
→
Pays $2.19 per site / month, auto-scaling
→
$110K MRR · $1.3M ARR — fully bootstrapped
02The numbers
$110K
MRR (2025)
founder
70,000+
Active installs (WP.org)
WordPress.org
67%
YoY growth, 2025
Indie Hackers
All figures first-party (founder posts + WP.org). First-year review
$110K MRR / $1.3M ARR in 2025, up 67% YoY — fully bootstrapped, team of 7.
🔒
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You've seen how the money moves, the numbers, and every source — free, on all 365 cases, always. Members get the part you can't look up: why it won · where the moat really is · how it dies · how it beats its rivals — plus the 🚀 launchpad prompt that turns any case into a plan for your business.
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(demo: preview the full teardown)Sourcesupdated · daily
Aurelio Volle, "What 2025 taught me... $110K MRR (WP Umbrella)" — Indie HackersWP Umbrella — 2025 Yearly Review ($1.3M ARR, team of 7)WP Umbrella — First Year in Review (AppSumo start, Jan-2022 pricing pivot)WP Umbrella — Our Story (founders Thomas Deneulin & Aurelio Volle)WordPress.org — WP Umbrella plugin (70,000+ active installs, 4.8/5)
Revenue ($110K MRR / $1.3M ARR, 2025) and 67% YoY growth are first-party (founder's Indie Hackers post + WP Umbrella's own year-in-review blog); 70,000+ active installs from WordPress.org. Rival prices are approximate. The Jan-2022 flat per-site pricing pivot (and its "12x users" effect) is documented in their own first-year review — no other drama is invented. We never score you.