Yoti
👤 Robin Tombs (Co-founded Gamesys, sold for about $2.5B - that fortune self-funded about $140M of Yoti losses until the law finally landed.)🌐 siteLinkedIn
The UK made age checks mandatory in 2025. Yoti reads your age from a selfie, says over/under-18, and stores nothing.
Will it work? · our read
Sell the mandate. A great business the moment the law lands - but the market exists purely at a regulator's whim, and it took a $630M founder fortune to survive the decade until it did.
01How the money moves
A law forces every adult/social site to age-check
→
Site embeds Yoti's selfie age-estimation SDK
→
Yoti bills per check; image deleted, nothing stored
02The numbers
£29MStatedFY2025, CEO-stated (+62%)
2026-01source:
US$39 million
the sentence on the page
firm Yoti has recorded a 62 percent year-on-year growth in revenue in 2025, reaching £29 million (US$39 million), according to the company’s CEO Robin Tombs. “We’ve been EBITDA profitable every month…
Revenue is Yoti's own reported result; check counts are company-stated. Biometric Update
Revenue of £29.0M in 2025, up 62%, and EBITDA positive every month since March 2025 — all of it stated by CEO Robin Tombs on LinkedIn. It is not in any filing: Yoti's latest accounts at Companies House end 31 March 2025.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Biometric Update - Yoti 62% revenue growth to £29.0M / about $37M (2025)Sifted - Yoti self-funded £110m for a decade before outside cashOfcom - 'highly effective' age checks (OSA), enforced 25 Jul 2025Companies House - YOTI LTD (08998951)Biometric Update - Yoti reaches EBITDA profitability (2025)
Revenue (£29.0M, FY2025, +62%) is the CEO's own statement — Robin Tombs said it on LinkedIn and Biometric Update reported it. It is NOT filed: Yoti's most recent full accounts at Companies House were filed 17 November 2025 and cover the period ending 31 March 2025, and they contain no such figure. This card previously badged the number FILED and said in this very note that it was "filed at Companies House". Both were false, and the badge is the one thing on this card that must never be. Corrected to STATED, 13 July 2026. Note also that Biometric Update writes US$39M; the $37M we published was our own FX conversion presented as theirs, so the headline is now the pound figure the CEO actually gave. Yoti also states EBITDA profitability and 1B+ checks. Competitor revenues (Persona/Sumsub/Veriff) are third-party Latka estimates, flagged in the rivals note. Gamesys' about $2.5B (£2bn) sale, the about $630M (£500m) founder proceeds and the about $140M (£110m) self-funding are press-reported (Sifted, The Truant). The 'why 2019 died / Ofcom approved the selfie method' narrative is documented (GOV.UK, Ofcom). No numbers invented. We never score you.