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Numbers straight from a filing
No founder-stated figures, no estimates. A regulator has these numbers, and so can you.
4 teardowns · $1M–$10MEvery teardownFortressesEasy to copy. Won anyway.Built on rented landNumbers straight from a filingDoesn't scale. On purpose.Still here after 15 yearsOne-time money
Ratsit
Data
Swedish tax data is public. Ratsit sells the search.
SEK 56.2M
Filed · about $5.8M · FY2025 revenue, 6 staff
One law change ends the whole model.
★ The edge: A constitutional publishing licence puts Ratsit's database outside GDPR, so nobody can demand deletion.
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iDenfy
SaaS
Identity checks you pay for only when they pass.
€5.25M
Filed · FY2025 · LT filing (-13%)
Thin layer on a mandate; low pricing power.
★ The edge: Only KYC vendor that bills per approved check, not per attempt — cuts onboarding cost up to 70%.
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Social Snowball
SaaS
Turn a brand's own customers into paid affiliates.
$3M FY24, +200%
Filed · FY24, in acquirer's filing
Rides Shopify; platform sets the rules.
★ The edge: One-click turns any buyer into an affiliate; deep Shopify hooks make rivals feel bolted-on.
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Equipe
SaaS
Europe's horse shows run on a three-person company
SEK 22.6M
Filed · about $2.2M · FY25 turnover, filed
Near-total at home, so fee rises make news
★ The edge: In 2015 it dropped the flat fee and billed about EUR 1 per start. Small clubs could afford it; Europe adopted it.
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