Kaeda
← All shelves

Doesn't scale. On purpose.

They refused the thing every investor asks for, and the refusal is why the business works.

84 teardowns
Swappa
Marketplace · USA · Bootstrapped
Marketplace

The used-electronics market without the scams

$92M
Stated · seller proceeds (GMV)
Scale Low capped
The edge: Free to list, so supply floods in; buyer and seller each pay about 3% on a sale for what used tech lacks: trust.
Open →
note inc.
Japan · creator platform · listed
Community

Japan's ad-free platform for paid writing.

¥4.14B
Stated · $27M · FY25 net sales, +25% YoY
Thin take, Japan-only, thin profit.
The edge: Built by a hit book editor: no ads, about a 17% take, creator-first design — so writers bring their own fans.
Open →
Spectora
Vertical SaaS · Home inspectors · USA
SaaS

Home inspector software, bootstrapped $0 to $27M

$27M ARR
Stated · 2024-25 · bootstrapped
Scale low
finite US inspector TAM
The edge: Won a boring niche by living in its Facebook groups for years, then bundling 5 tools into one app.
Open →
BIS Safety Software
EHS SaaS · Canada · bootstrapped
SaaS

Boring safety software. 99% of customers never leave.

$25M CAD/yr
Stated · founder-stated ARR, 2025
Labor-heavy; one vertical, mostly Canada.
The edge: Leaving BIS means re-certifying your whole crew — so under 1% churn. Half of new customers come by referral, not ads.
Open →
Creema
Handmade C2C marketplace · Japan
Marketplace

Japan's curated craft market out-earns its rival.

$16.9M
Filed · net sales · yr to Feb '26
Thin margins in a small, mature market.
The edge: minne lists more sellers, yet Creema does the bigger GMV — it won on curation and a live festival, not ad spend.
Open →
IRIS RegTech Solutions
Mandated to file
SaaS

Regulators mandate XBRL filing. IRIS sells the tool.

Rs 125.97 Cr
Estimate · $15M · FY25 operating revenue
Africa is 35% of revenue; lumpy deals.
The edge: The founders sat on India's XBRL committee, then sold the filing tool regulators went on to mandate.
Open →
iFirma
Tax-filing SaaS · Poland · 2007
SaaS

Poland forces digital tax filing. iFirma runs it.

PLN 58M
Stated · 2024 rev · about $15M
Locked to Poland; hard to cross borders.
The edge: Poland's first online-accounting brand; 15+ years of local tax law make it the default upgrade as KSeF turns mandatory.
Open →
Inflectra
Bootstrapped ALM · Maryland · since 2006
SaaS

Self-funded test software vs VC-backed giants

$13M
Estimate · yearly rev · bootstrapped
Thin 5-10% margins, slow linear growth.
The edge: A programmer-founder undercut costly HP/Micro Focus ALM on price, then owned the regulated niche giants ignored.
Open →
YAMAP
Japan · Community · 2013
Community

No signal, still on the map. Hikers pay $38 a year.

¥1.974B
Stated · about $13M · FY24 revenue, year to June
One country, one hobby. Two years of losses.
The edge: 27 of Japan's 47 prefectures are wired to YAMAP for rescue and hiking plans. A global rival cannot do that.
Open →
BBCS
US · 1981 · vertical SaaS
SaaS

Blood bank software the FDA must clear before you ship

$10M/yr
Stated · annual revenue, 40 staff
Few buyers, and the pool never grows.
The edge: FDA made blood bank software a medical device in 1994. Every release needs 510(k) clearance, so nobody enters casually.
Open →
eShow
US · Vertical SaaS · Bootstrapped 30 years
SaaS

Association event software. Every module built in-house.

$10M+
Stated · annual revenue, 2025
125 staff on $10M+ is a services cost base.
The edge: 14+ modules on one shared database, none of it acquired. The seams rivals inherited never existed here.
Open →
Fraction
Fractional senior engineers, on tap
Marketplace

Senior US engineers, part-time, at 70% off a full hire.

$10M ARR
Stated · hit in 3 yrs, no VC
Human margins, not software margins.
The edge: Vetted senior US engineers work one client 10-30 hrs a week, long-term, at about 70% less than a full-time hire.
Open →
TeamBuildr
Vertical SaaS · bootstrapped · USA · 2012
SaaS

Workout-programming software for strength coaches.

$10M
Stated · ARR · bootstrapped 2025
Ceiling: one small niche (strength coaches).
The edge: Verticalized around one job—the strength coach—and charges an NFL team the same flat rate as a high school.
Open →
Club Caddie
Vertical golf ERP · $9M ARR · Michigan
SaaS

One ERP that runs the whole golf course.

$9M ARR
Stated · 2025, founder-stated
Crowded field; most scale came post-buyout.
The edge: He owns golf courses and had built and sold a golf-tech app before, so he knew the buyer well.
Open →
Balsamiq
Wireframing SaaS · bootstrapped since 2008
SaaS

Ugly-on-purpose wireframes designers keep paying for

$6.58M
Stated · 2024 revenue
Figma now does low-fi; TAM is shrinking
The edge: Wireframes look hand-drawn on purpose: every mockup is instantly recognizable and markets the tool for free.
Open →
TitleCapture
Vertical SaaS · Title insurance · US
SaaS

Branded title-quote apps that win agent loyalty

$5.6M
Estimate · ARR · founder-reported '24
Finite US title niche, cyclical with housing.
The edge: One underwriter's sales manager introduced them to every affiliated agency — 1 to 150 customers in year one, zero CAC.
Open →
Boardroom Insiders
Data · USA · sold for $25M (2022)
Data

Deep C-suite dossiers, licensed to B2B sales teams.

$5M
Stated · ARR at $25M exit
Hand-written data; scaling means hiring.
The edge: 14 years and a 25-person research team built 29,000 deep exec profiles rivals couldn't scrape or fake.
Open →
Ebsta
Bootstrapped revenue intelligence
SaaS

Rivals raised $1B+. Ebsta bootstrapped to $5M ARR.

$5M ARR
Estimate · ARR, 2024 · bootstrapped
Small budget against billion-dollar rivals.
The edge: Bootstrapped to about $5M ARR with 30 people while Gong, Clari and Outreach burned $1B+ on the same buyer.
Open →
M2M in Motion
Fleet GPS for small truckers
SaaS

Financed the GPS box so small fleets paid $0 upfront

$5M+
Stated · revenue at 2021 exit
Thin software moat vs funded giants' scale
The edge: Sold to small fleets the funded giants ignored; financed the GPS box so a 5-truck shop paid nothing to start.
Open →
REsimpli
USA · 2016 · bootstrapped vertical SaaS
SaaS

A real-estate wholesaler built the CRM he needed.

$5M+ ARR
Estimate · 2024, self-reported
One niche, US-only, tied to the flip cycle.
The edge: All-in-one OS for real-estate investors: CRM, dialer, skip tracing, direct mail, accounting — one login, one bill.
Open →
WeSuite
Vertical SaaS · Security-install CPQ · USA
SaaS

Quoting software for security-system installers.

$5M
Stated · 2024 revenue · cash exit
Tiny niche: 16 years to reach $5M.
The edge: Ex-integrators built the one quoting tool that models security installs, recurring monitoring and commissions.
Open →
hellotax
EU VAT compliance · bootstrapped
SaaS

Two Amazon sellers turned EU VAT pain into a SaaS

$4.2M
Estimate · est. revenue, 2025
Human accountant layer caps scaling.
The edge: Amazon stores your stock abroad, so EU law forces you to VAT-register there — no threshold, no opt-out.
Open →
ClickClaims
Vertical SaaS · P&C insurance claims
SaaS

The claims desk for storm-chasing insurance adjusters.

$4M+
Stated · ARR · 50 accounts
Tiny buyer pool, revenue rides the storms.
The edge: A claims adjuster who'd already built claims software inside a big firm — he knew the workflow before line one.
Open →
Valkre
Account-planning software for enterprise key-account teams
SaaS

The account plan, out of PowerPoint and into software.

Beyond $4M ARR
Stated · KAM software subscriptions
Slow category to build; the niche is small.
The edge: Valkre wraps the SAMA method KAM teams already train on, so enterprises trust the tool before the demo.
Open →
ZenMaid
Vertical SaaS · maid services · USA
SaaS

Booking software for maid services, and only them.

$200K MRR
Stated · founder-stated, 2024
Tiny, price-sensitive niche caps the ceiling.
The edge: He ran a maid service before building the tool, so he knows the exact workflows generic field-service apps miss.
Open →
Moraware
Vertical SaaS · countertop shops · USA
SaaS

The default software for countertop fabrication shops.

$2.2M
Estimate · ARR, Latka est. 2025
Countertop-only market caps growth.
The edge: A co-founder's brother ran a countertop shop, so v1 was built inside a real fabricator's daily workflow.
Open →
Alosant
White-label resident apps for master-planned communities
SaaS

White-label the app; every community renews

$2M ARR
Stated · ARR, bootstrapped · 2022
Small TAM: master-planned communities only.
The edge: White-labeled under each community's brand on 3-5 year deals, so residents adopt fast and developers rarely churn.
Open →
SparkToro
Audience-research data · Seattle · 2018
Data

The moat was the founder's audience, not the code.

$1.5M
Stated · ARR · yr-2 (2022)
⚠ Scale capped
niche market by design
The edge: The founder arrived with a ready-made marketing audience, so 200 people sign up free every day - zero ad spend.
Open →
Ministry of Testing
Community · UK · since 2007
Community

Where software testers gather, learn, and get hired.

$1.2M
Stated · a year (2019, stated)
Revenue leans on in-person conferences.
The edge: A free 2007 forum grew into testing's biggest community; she monetized the trust later via conferences and courses.
Open →
TutorCruncher
UK · $0 VC · 2013
SaaS

Scheduling, billing and payments for tutoring firms.

$1.2M
Stated · ARR (2021)
Small niche; limited by tutoring-agency TAM.
The edge: The co-founder is Pydantic's creator — that engineering caliber let a bootstrapped team out-build clunky incumbents.
Open →
Zen Arbitrage
Book-arbitrage SaaS · sold 2022
SaaS

He built the audience, then sold them the tool.

$90K/mo
Stated · MRR at 2022 exit
Rides Amazon's price gap; guru-led.
The edge: Built the buyers before the product: years of book-arbitrage courses meant the $97/mo tool launched to a waiting list.
Open →
AuditMiner
Omaha, US · 2019 · vertical SaaS
SaaS

She audited 401k plans for 15 years, then automated it

$1M ARR
Stated · ARR (2022, last stated)
Only US CPA firms doing ERISA plan audits
The edge: She had done the job by hand for 15 years, so she knew which steps were worth parsing and which auditors would pay.
Open →
BoosterHub
Bootstrapped vertical SaaS · USA
SaaS

One login replaces the 18 a booster club juggles.

$1M
Stated · ARR, founder-stated
Tiny niche; volunteer buyers churn yearly.
The edge: She was the exact customer — a booster-club president — with 30 years of high-touch sales behind her.
Open →
RepairDesk
Lahore - repair-shop POS - bootstrapped
SaaS

The POS a phone-repair shop runs all day on.

$1M+ ARR
Stated · founder-stated (2020)
Finite, softening repair-shop TAM.
The edge: Built by a founder off his brother's repair counter - parts, IMEI and warranty flow fit how shops really run.
Open →
Traffic Think Tank
Gated SEO community · sold to Semrush
Community

3 SEO influencers rented out their group chat.

$1M ARR
Stated · sold to Semrush, 2023
Format is free to copy; the audience isn't.
The edge: Two founders spent a decade building a 40,000 SEO email list. Launch day was warm: 100 paid seats gone in 72 hours.
Open →
Flexiple
India · 2016 · curated freelance dev marketplace
Marketplace

Killed the platform, built free tools to get found.

$80K/mo gross
Stated · gross monthly billings
"Gross" billings hide the real take.
The edge: Only full-time self-employed devs, hand-matched in 7 days. No job posts, no proposal spam, no star ratings.
Open →
GorillaDesk
Vertical SaaS · field service
SaaS

The pest-control CRM built by a pest tech.

$880K
Estimate · est · fully bootstrapped
Small niche; funded rivals can outspend it.
The edge: Priced per route, not per user, so cost tracks the customer's trucks — office staff stay free.
Open →
Japan Dev
Marketplace · Japan · bootstrapped 2019
Marketplace

A dev job board that bills only when you hire.

$62,197/mo
Stated · July 2022, founder-stated
Welded to one country's dev-hiring niche.
The edge: Skips the $300-per-post model. Companies pay only when they hire, so listing a job costs them nothing upfront.
Open →
Closing Credits
USA - Creator-ed marketplace - 2021
Marketplace

Courses for the 600k voice-acting crowd he owned

$50K/mo
Stated · revenue - 2022 - founder
Scale Low 20% gross margin
The edge: Years running the free Casting Call Club gave him 600k voice actors to sell to before he wrote one course.
Open →
Superpath
Content marketing's paid Slack + marketplace
Community

A free Slack for content marketers, monetized 4 ways.

$550K/yr
Stated · gross '22, founder-stated
One niche, and AI is cutting content jobs.
The edge: Jimmy Daly launched to 4K newsletter and 6K Twitter fans he already had, so it opened with members, not from zero.
Open →
Soundslice
SaaS · Music learning · USA · est. 2012
SaaS

Sheet music you can click, loop and slow down.

$500K+
Stated · course-creator earnings
$5 consumer pricing caps a small niche.
The edge: Django co-creator who also plays guitar — rare enough to build notation rivals can't, patient enough to wait 13 yrs.
Open →
Restworld
Marketplace · Restaurants · Italy
Marketplace

He waited tables. Now he staffs Italy's kitchens.

$35K/mo
Stated · MRR, self-reported
Hiring demand swings with the season.
The edge: Vertical hiring built only for restaurants — matching and onboarding, not a generic job board chains ignore.
Open →
MySlabs
Sports-card marketplace · US
Marketplace

The 2% fee that moved $80M and still lost money

$389K
Filed · FY2023 revenue (SEC)
Thin 2% fee; still unprofitable
The edge: Sellers pay 2%, not the 13% eBay takes or the 20%+ auctions charge. The low fee is the whole pitch.
Open →
Design Match
Toronto - design-talent marketplace - 2021
Marketplace

Matched startups to designers. Zero ad spend to $32K/mo.

$32K MRR
Stated · MRR - self-reported
Founder-led; MRR once went negative.
The edge: A nomad product designer whose work reached 300M+ users, with the network and taste to match founders to designers.
Open →
Mylance
Community, USA, est. 2020
Community

Ex-Uber consultant sold his playbook to the next wave

$374K
Stated · 2022 gross revenue
Near breakeven; his hours are the product
The edge: Free community is the funnel; revenue is a lead-gen tool plus an accelerator he coaches himself.
Open →
eRecht24
Germany · Legal-text SaaS · bootstrapped
SaaS

German law makes every website buy legal texts.

370,000+
Stated · websites secured (Premium)
Germany-only: law and SEO don't cross borders.
The edge: A lawyer owns Germany's SEO for the exact legal texts every website is legally forced to publish.
Open →
DotMarket
Marketplace · France · est. 2020
Marketplace

France's marketplace for buying and selling websites.

$360K/yr
Stated · founder-stated (2022)
Thin French deal pool caps liquidity.
The edge: Cloned a proven US marketplace for France, a market Empire Flippers won't localize - owning French deal flow and trust.
Open →
750 Words
Journaling · solo · bootstrapped
Community

A 17-year-old journaling site, 5,800 members, $26K/mo.

$26K/mo
Stated · monthly, founder-stated
One founder, one flat niche; growth is hard.
The edge: Habit lock-in: daily streaks, badges and monthly writing challenges keep members returning for years.
Open →
Codeable
Marketplace · WordPress · est. 2013
Marketplace

No-bidding WordPress marketplace, vetted pros

300K+
Stated · projects shipped
Supply capped by slow peer-vetting
The edge: Removed bidding entirely — experts don't undercut, clients pay one averaged fair price, both sides stay happy.
Open →
Liinks
Link-in-bio · solo · $25K/mo
SaaS

A $4 link page quietly clearing $25K a month.

$25K/mo
Stated · MRR, Oct 2024 (founder)
Linktree could kill the $4 tier for free.
The edge: One designer-engineer runs the whole app on about $50/mo of infra, so a $4/mo price still clears 80-90% margins.
Open →
Flusk
France · $0 VC · 2023
Dev

Security audits for Bubble apps — bought by Bubble.

$240K
Stated · ARR · 2024 exit
⚠ Control low
100% on one platform
The edge: a self-serve product — you can't acquire a service, you can acquire a product.
Open →
Pinboard
USA · 2009 · one-person business
SaaS

Paid bookmarking, one guy, no VC — profit is the pitch.

$212K/yr
Stated · gross 2020, founder-said
Tiny shrinking market, one-man bus factor.
The edge: Charging from day one keeps it solo and profitable, so 'we won't sell you out or vanish' is a promise he can keep.
Open →
Uplink
Marketplace · Germany · 2016
Marketplace

IT-freelancer network with a fair, time-limited fee.

$16K/mo
Stated · founder-stated 2019
⚠ Scale-limited
one region · fee ends at 6mo
The edge: Recruiters take a permanent cut. Uplink's fee ends after six months — a loyal freelancer then pays nothing.
Open →
Remotive
Remote-work community + job board · France
Community

Remote jobs board grown from a niche newsletter.

$156K
Estimate · annual revenue, 2023
Modest revenue, fragile SEO traffic.
The edge: Ran ops at Buffer, the remote-work poster child, so the newsletter had reach before COVID made remote normal.
Open →
Net Net Hunter
Canada · Solo founder · Bootstrapped · 2013
Data

The world's cheapest stocks, hand-picked for members.

$144K
Stated · /yr · 90% margin · solo
⚠ Scale capped
one man, one SEO funnel
The edge: The raw data was free in filings — he does the tedious global hand-filtering nobody else will.
Open →
52Frames
Photo community · solo · bootstrapped
Community

A free weekly photo challenge, monetized after a decade.

$11K/mo
Stated · founder-stated, May 2023
⚠ Bus factor of 1
solo, weekly, forever
The edge: Rivals hand you a prompt or a crowd. 52Frames fuses a weekly ritual with a 13K-member feedback loop.
Open →
Planning Center
Church ops SaaS · bootstrapped · US
SaaS

Church software that made itself impossible to sell.

90,000+
Stated · churches
Bounded to churches; low ARPU by design.
The edge: Two church staffers fixed their Sunday-service chaos in 2006, then compounded 20 years of trust with no VC and no exit.
Open →
DudeRanch.com
Marketplace · USA · since 2009
Marketplace

Bought DudeRanch.com; the domain does the marketing.

$50.5K
Stated · /yr TTM · solo · sold '25
⚠ Scale capped
one niche, about $50K/yr
The edge: He didn't build demand — he bought the door to it: about 50 free type-in visits a day, costs near zero.
Open →
Userfeed
Intercom add-on · sold on MicroAcquire
SaaS

Customer feedback, native to Intercom.

$50K ARR
Stated · at exit; sold 6-figures
All distribution rents Intercom's platform.
The edge: Lived in the Intercom App Store, so Intercom's own users were its ready-made distribution channel.
Open →
Work With Indies
Marketplace · Indie games · Est. 2020
Marketplace

The indie-games job board built by a 20-year insider.

$3.9K/mo
Stated · Founder-stated; reinvested
Tiny revenue; games hiring runs in cycles.
The edge: Twenty years inside games (Amazon, PlayStation) gave Nathan the network and taste to serve a niche big boards ignore.
Open →
Uncat
Accounting SaaS · USA · 2020
SaaS

Gets clients to explain their mystery transactions.

25k+
Stated · accountants & bookkeepers
A feature QuickBooks could bundle away.
The edge: Owns one hated chore — uncategorized transactions — not another do-it-all practice suite.
Open →
Merrative
Marketplace · publishing talent · India
Marketplace

A book-lovers' community that hires out its writers.

$2K/mo
Stated · revenue, self-reported 2022
Thin revenue; hard to scale past a niche.
The edge: Built the community first, then sold access to its writers. The owned 5,000-member audience is what brands can't copy.
Open →
JobBoardSearch
Spain · 2022 · solo-run
Data

One index for every niche job board on the web.

$1.5K MRR
Stated · Stripe-verified, solo
Copyable product; thin, broke paying niche.
The edge: An ugly directory shipped in 5 hours to ride the Stack Overflow Jobs shutdown — then compounded into an owned audience.
Open →
Stocksmith (ex-Craftybase)
Vertical SaaS · handmade · bootstrapped
SaaS

Inventory + true-cost bookkeeping for makers

10,000+
Stated · product businesses
⚠ Scale capped
niche TAM · revenue hidden
The edge: Generic books stop at 'spent $200 on supplies.' Craftybase costs every gram — true per-item cost.
Open →
FastBound
Reg-forced SaaS · US · 2010
SaaS

By law, every gun dealer logs every gun. We're the log.

10,000+
Stated · FFLs since 2010
US-only FFL ceiling; ATF/politics can shift.
The edge: The only e-bound-book bundled with an attorney-backed legal defense — it sells the ATF-audit fear, not features.
Open →
CattleMax
Cattle herd software · USA · 1999
SaaS

Ranchers' herd records, bootstrapped since 1999.

8,000+
Stated · farms and ranches
Small herds, small budgets — low ceiling.
The edge: A niche too small and unglamorous for big SaaS to bother with, held by 25 years of ranch-specific depth and referrals.
Open →
shopVOX
Vertical SaaS · sign & print shops
SaaS

The back office for custom sign and print shops

3,000+
Stated · customers worldwide
Thin niche, low ARPU, glacial word-of-mouth
The edge: Every sign shop already ran QuickBooks, so shopVOX sat on top as the quote-to-cash layer, never replacing the books.
Open →
Breww
Modern brewery software from an ex-brewer, winning the UK by automating alcohol duty.
SaaS

The brewery software that actually does your beer duty.

800+
Stated · breweries
Finite, plateauing craft-beer market.
The edge: US brewery tools skip UK and EU alcohol duty; Breww automates it, so Commonwealth breweries have no real rival.
Open →
LabStar
Cloud SaaS for dental labs — USA
SaaS

Cloud back-office for the labs that make your crown.

600
Stated · dental labs worldwide
Tiny, shrinking market limits the upside.
The edge: Noles had run a dental lab AND led eBay Asia, then built the cloud tool his old lab needed, co-designed with six labs.
Open →
CIMcloud
Greenville, SC - bootstrapped since 1999
SaaS

Bootstrapped B2B stores synced to legacy ERPs

119%
Stated · 3-yr revenue growth
Every deploy is an ERP integration project.
The edge: Shopify treats B2B as an add-on. CIMcloud was ERP-first: real-time price, stock and order sync for distributors.
Open →
Podscan
Podcast media monitoring, built solo in public
SaaS

Google Alerts, but for podcast audio.

$6-10K MRR
Stated · founder-disclosed, 2025
Transcription cost about equals revenue.
The edge: Transcribes 4M+ podcasts in full; rivals only index RSS titles, so spoken brand mentions stayed invisible.
Open →
AstroBin
Finland · 2011 · community + data
Community

Astrophotography's default gallery + gear database.

10,000+
Stated · active members daily
Tiny niche; storage costs climb as it grows.
The edge: Members' photos double as a gear database - the reference imagers check before spending thousands on a scope.
Open →
Bandcamp
USA · True Ventures-backed · 2008
Marketplace

Fans buy music direct — and artists keep about 82%.

$1.3B+
Stated · paid to artists to date
Streaming gravity caps the ceiling
The edge: fans buy music direct instead of streaming pennies — revenue rises only when the artist's does.
Open →
Business Infusions
Equine vet software · Canada · est. 2006
SaaS

The tool one horse hospital built, sold to its rivals

400+ vet practices
Stated · revenue never disclosed
Tiny, finite equine-vet market
The edge: Born as one horse hospital's own software, it fit equine work the small-animal vet giants never built for.
Open →
CardPointers
Solo dev, credit-card rewards app
SaaS

One dev turns credit-card nerds into paying fans.

$200M+ saved for users
Estimate · revenue never disclosed
Lifetime plans trade recurring for cash.
The edge: Serves obsessive rewards hobbyists a solo dev knows cold; costs of a few hundred a month make it near-pure profit.
Open →
Match Play Events
Pinball tournament SaaS · solo founder · San Francisco
SaaS

The default software for pinball tournaments

25,000
Stated · registered users
Tiny hobby market caps the revenue ceiling.
The edge: Owns pinball's tournament data and feeds results into IFPA's global rankings, so every serious event runs on it.
Open →
Niche Academy
Bootstrapped training SaaS for libraries, built in Utah
SaaS

Ready-made training the library never had time to build.

1,700+ orgs
Stated · revenue never disclosed
Thin public-library budgets limit growth.
The edge: The founder grew up inside library software — his father co-founded Dynix — so content and trust came built-in.
Open →
Ontraport
Bootstrapped SMB automation · Inc. 500 honoree
SaaS

A CRM built in a yurt, grown with no VC money.

$20.4M ARR
Estimate · est. ARR; never disclosed
Customer base roughly flat for a decade.
The edge: Bootstrapped on a trader's savings, it hit 383% 3-yr growth and made the Inc. 500|5000 three years straight.
Open →
Pool Brain
USA · 2018 · vertical SaaS · bootstrapped
SaaS

Pool software built by a guy who ran 20 trucks.

$440K
Estimate · ARR (est) · $0 raised
Thin, seasonal, US-only pool TAM
The edge: Built the tool to fix his own 20-truck pool company first, then sold that hard-won depth to peers.
Open →
ReciPal
Compliance SaaS · USA · est. 2011
SaaS

FDA labels are the law - he made them $59.

Thousands
· food businesses, 10+ yrs
Scale Low
tiny, price-capped niche
The edge: The FDA mandates the label. ReciPal sells it at $59, not the $5,000 lab-software incumbents charge.
Open →
Rock Gym Pro
Vertical SaaS · Climbing gyms · USA · 2008
SaaS

Gave it away on a forum. Became the standard.

200+ facilities
Stated · revenue never disclosed
The whole market is a few thousand gyms.
The edge: Climbing-only workflow — day passes, waivers, liability — that generic studio software never bothered to build.
Open →
ServiceCore
Vertical SaaS · liquid waste & roll-off
SaaS

Back office for porta-potty and dumpster haulers.

$400M+ billed
Estimate · billed; co rev undisclosed
Niche is small; growth needs M&A.
The edge: Horizontal field-service tools skip waste math: on-site units, pump routes, roll-off swaps. ServiceCore built that.
Open →
Time To Pet
The back office pet sitters run their business on.
SaaS

Built for pet sitters. First customer became cofounder.

4,500+ businesses
Stated · customers
Small TAM; Rover owns the pet parent.
The edge: Bootstrapped 8 years in a niche too small for VCs. Won 4,500+ pet-care firms, sold to DaySmart in 2024.
Open →
UDisc
Bootstrapped since 2012 - Minnesota, USA
SaaS

The scoreboard for 90% of disc golfers.

1.4M
Stated · yearly app users
Niche ceiling: about 1.4M players, $30/yr.
The edge: Gave scorekeeping away free for a decade; the course database it created is now a moat no rival can buy.
Open →