← All shelves
Doesn't scale. On purpose.
They refused the thing every investor asks for, and the refusal is why the business works.
90 teardownsEvery teardownFortressesEasy to copy. Won anyway.Built on rented landNumbers straight from a filingDoesn't scale. On purpose.Still here after 15 yearsOne-time money
ThredUp
Marketplace
Free closets in, 80% gross margins out.
$260.0M
Filed · 2024 revenue (net)
Still net-loss-making after 15 years.
★ The edge: Distribution centers that photograph, price and ship 230M+ one-off used items — logistics P2P rivals refuse to build.
Open →
Swappa
Marketplace
The used-electronics market without the scams
$92M
Stated · seller proceeds (GMV)
Scale Low capped
★ The edge: Free to list, so supply floods in; buyer and seller each pay about 3% on a sale for what used tech lacks: trust.
Open →
note inc.
Community
Japan's ad-free platform for paid writing.
¥4.14B
Stated · $27M · FY25 net sales, +25% YoY
Thin take, Japan-only, thin profit.
★ The edge: Built by a hit book editor: no ads, about a 17% take, creator-first design — so writers bring their own fans.
Open →
Spectora
SaaS
Home inspector software, bootstrapped $0 to $27M
$27M ARR
Stated · 2024-25 · bootstrapped
Scale low
finite US inspector TAM
finite US inspector TAM
★ The edge: Won a boring niche by living in its Facebook groups for years, then bundling 5 tools into one app.
Open →
BIS Safety Software
SaaS
Boring safety software. 99% of customers never leave.
$25M CAD/yr
Stated · founder-stated ARR, 2025
Labor-heavy; one vertical, mostly Canada.
★ The edge: Leaving BIS means re-certifying your whole crew — so under 1% churn. Half of new customers come by referral, not ads.
Open →
Hatena
SaaS
18 manga publishers rent their reader from Kyoto.
¥3,794M
Filed · $23M · FY2025, TSE-filed accounts
One wire fraud cost 5x annual net profit.
★ The edge: Sells the viewer, never the manga. Shueisha, Kodansha and Shogakukan all ship on Hatena's platform, IP untouched.
Open →
Junglebee
SaaS
Free booking app; the payments are the business.
$19.6M
Stated · gross bookings via Stripe
One region, one tourism economy - no 10x.
★ The edge: Global booking apps ignored the Caribbean's payment problem. A St. Maarten catamaran kid built the rails others skipped.
Open →
Brighter Vision
SaaS
Niche down to therapists. 4,000 subs, $17.5M exit
$17.5M exit
Estimate · sold to EverCommerce, 2020
One niche; a therapist EHR could bundle it
★ The edge: Generic web shops chased any client. Brighter Vision served therapists only, so it out-ranked and out-referred them.
Open →
Creema
Marketplace
Japan's curated craft market out-earns its rival.
$16.9M
Filed · net sales · yr to Feb '26
Thin margins in a small, mature market.
★ The edge: minne lists more sellers, yet Creema does the bigger GMV — it won on curation and a live festival, not ad spend.
Open →
IRIS RegTech Solutions
SaaS
Regulators mandate XBRL filing. IRIS sells the tool.
Rs 125.97 Cr
Estimate · $15M · FY25 operating revenue
Africa is 35% of revenue; lumpy deals.
★ The edge: The founders sat on India's XBRL committee, then sold the filing tool regulators went on to mandate.
Open →
iFirma
SaaS
Poland forces digital tax filing. iFirma runs it.
PLN 58M
Stated · 2024 rev · about $15M
Locked to Poland; hard to cross borders.
★ The edge: Poland's first online-accounting brand; 15+ years of local tax law make it the default upgrade as KSeF turns mandatory.
Open →
Inflectra
SaaS
Self-funded test software vs VC-backed giants
$13M
Estimate · yearly rev · bootstrapped
Thin 5-10% margins, slow linear growth.
★ The edge: A programmer-founder undercut costly HP/Micro Focus ALM on price, then owned the regulated niche giants ignored.
Open →
YAMAP
Community
No signal, still on the map. Hikers pay $38 a year.
¥1.974B
Stated · about $13M · FY24 revenue, year to June
One country, one hobby. Two years of losses.
★ The edge: 27 of Japan's 47 prefectures are wired to YAMAP for rescue and hiking plans. A global rival cannot do that.
Open →
BBCS
SaaS
Blood bank software the FDA must clear before you ship
$10M/yr
Stated · annual revenue, 40 staff
Few buyers, and the pool never grows.
★ The edge: FDA made blood bank software a medical device in 1994. Every release needs 510(k) clearance, so nobody enters casually.
Open →
eShow
SaaS
Association event software. Every module built in-house.
$10M+
Stated · annual revenue, 2025
125 staff on $10M+ is a services cost base.
★ The edge: 14+ modules on one shared database, none of it acquired. The seams rivals inherited never existed here.
Open →
Fraction
Marketplace
Senior US engineers, part-time, at 70% off a full hire.
$10M ARR
Stated · hit in 3 yrs, no VC
Human margins, not software margins.
★ The edge: Vetted senior US engineers work one client 10-30 hrs a week, long-term, at about 70% less than a full-time hire.
Open →
TeamBuildr
SaaS
Workout-programming software for strength coaches.
$10M
Stated · ARR · bootstrapped 2025
Ceiling: one small niche (strength coaches).
★ The edge: Verticalized around one job—the strength coach—and charges an NFL team the same flat rate as a high school.
Open →
Club Caddie
SaaS
One ERP that runs the whole golf course.
$9M ARR
Stated · 2025, founder-stated
Crowded field; most scale came post-buyout.
★ The edge: He owns golf courses and had built and sold a golf-tech app before, so he knew the buyer well.
Open →
Balsamiq
SaaS
Ugly-on-purpose wireframes designers keep paying for
$6.58M
Stated · 2024 revenue
Figma now does low-fi; TAM is shrinking
★ The edge: Wireframes look hand-drawn on purpose: every mockup is instantly recognizable and markets the tool for free.
Open →
TitleCapture
SaaS
Branded title-quote apps that win agent loyalty
$5.6M
Estimate · ARR · founder-reported '24
Finite US title niche, cyclical with housing.
★ The edge: One underwriter's sales manager introduced them to every affiliated agency — 1 to 150 customers in year one, zero CAC.
Open →
A
Attribytes
SaaS
Cleaned messy food data, sold at nearly 10x revenue.
$5M ARR
Stated · peak ARR, 2019 (pre-sale)
One vertical, one data category, few buyers.
★ The edge: Owned clean, structured food-product data plus the distributor relationships a big PIM platform couldn't quickly copy.
Open →
Boardroom Insiders
Data
Deep C-suite dossiers, licensed to B2B sales teams.
$5M
Stated · ARR at $25M exit
Hand-written data; scaling means hiring.
★ The edge: 14 years and a 25-person research team built 29,000 deep exec profiles rivals couldn't scrape or fake.
Open →
Ebsta
SaaS
Rivals raised $1B+. Ebsta bootstrapped to $5M ARR.
$5M ARR
Estimate · ARR, 2024 · bootstrapped
Small budget against billion-dollar rivals.
★ The edge: Bootstrapped to about $5M ARR with 30 people while Gong, Clari and Outreach burned $1B+ on the same buyer.
Open →
M2M in Motion
SaaS
Financed the GPS box so small fleets paid $0 upfront
$5M+
Stated · revenue at 2021 exit
Thin software moat vs funded giants' scale
★ The edge: Sold to small fleets the funded giants ignored; financed the GPS box so a 5-truck shop paid nothing to start.
Open →
REsimpli
SaaS
A real-estate wholesaler built the CRM he needed.
$5M+ ARR
Estimate · 2024, self-reported
One niche, US-only, tied to the flip cycle.
★ The edge: All-in-one OS for real-estate investors: CRM, dialer, skip tracing, direct mail, accounting — one login, one bill.
Open →
WeSuite
SaaS
Quoting software for security-system installers.
$5M
Stated · 2024 revenue · cash exit
Tiny niche: 16 years to reach $5M.
★ The edge: Ex-integrators built the one quoting tool that models security installs, recurring monitoring and commissions.
Open →
hellotax
SaaS
Two Amazon sellers turned EU VAT pain into a SaaS
$4.2M
Estimate · est. revenue, 2025
Human accountant layer caps scaling.
★ The edge: Amazon stores your stock abroad, so EU law forces you to VAT-register there — no threshold, no opt-out.
Open →
C
ClickClaims
SaaS
The claims desk for storm-chasing insurance adjusters.
$4M+
Stated · ARR · 50 accounts
Tiny buyer pool, revenue rides the storms.
★ The edge: A claims adjuster who'd already built claims software inside a big firm — he knew the workflow before line one.
Open →
Valkre
SaaS
The account plan, out of PowerPoint and into software.
Beyond $4M ARR
Stated · KAM software subscriptions
Slow category to build; the niche is small.
★ The edge: Valkre wraps the SAMA method KAM teams already train on, so enterprises trust the tool before the demo.
Open →
Referral Rock
SaaS
Charged customers day one. Bootstrapped to $3M.
$3M/yr
Stated · annual revenue
SEO-led growth has hit a plateau.
★ The edge: Bootstrapped, profitable, founder-owned since 2015. Grew to about $3M mostly on inbound SEO and founder-led sales.
Open →
ZenMaid
SaaS
Booking software for maid services, and only them.
$200K MRR
Stated · founder-stated, 2024
Tiny, price-sensitive niche caps the ceiling.
★ The edge: He ran a maid service before building the tool, so he knows the exact workflows generic field-service apps miss.
Open →
Moraware
SaaS
The default software for countertop fabrication shops.
$2.2M
Estimate · ARR, Latka est. 2025
Countertop-only market caps growth.
★ The edge: A co-founder's brother ran a countertop shop, so v1 was built inside a real fabricator's daily workflow.
Open →
Alosant
SaaS
White-label the app; every community renews
$2M ARR
Stated · ARR, bootstrapped · 2022
Small TAM: master-planned communities only.
★ The edge: White-labeled under each community's brand on 3-5 year deals, so residents adopt fast and developers rarely churn.
Open →
SparkToro
Data
The moat was the founder's audience, not the code.
$1.5M
Stated · ARR · yr-2 (2022)
⚠ Scale capped
niche market by design
niche market by design
★ The edge: The founder arrived with a ready-made marketing audience, so 200 people sign up free every day - zero ad spend.
Open →
TutorCruncher
SaaS
Scheduling, billing and payments for tutoring firms.
$1.2M
Stated · ARR (2021)
Small niche; limited by tutoring-agency TAM.
★ The edge: The co-founder is Pydantic's creator — that engineering caliber let a bootstrapped team out-build clunky incumbents.
Open →
Zen Arbitrage
SaaS
He built the audience, then sold them the tool.
$90K/mo
Stated · MRR at 2022 exit
Rides Amazon's price gap; guru-led.
★ The edge: Built the buyers before the product: years of book-arbitrage courses meant the $97/mo tool launched to a waiting list.
Open →
AuditMiner
SaaS
She audited 401k plans for 15 years, then automated it
$1M ARR
Stated · ARR (2022, last stated)
Only US CPA firms doing ERISA plan audits
★ The edge: She had done the job by hand for 15 years, so she knew which steps were worth parsing and which auditors would pay.
Open →
BoosterHub
SaaS
One login replaces the 18 a booster club juggles.
$1M
Stated · ARR, founder-stated
Tiny niche; volunteer buyers churn yearly.
★ The edge: She was the exact customer — a booster-club president — with 30 years of high-touch sales behind her.
Open →
RepairDesk
SaaS
The POS a phone-repair shop runs all day on.
$1M+ ARR
Stated · founder-stated (2020)
Finite, softening repair-shop TAM.
★ The edge: Built by a founder off his brother's repair counter - parts, IMEI and warranty flow fit how shops really run.
Open →
Traffic Think Tank
Community
3 SEO influencers rented out their group chat.
$1M ARR
Stated · sold to Semrush, 2023
Format is free to copy; the audience isn't.
★ The edge: Two founders spent a decade building a 40,000 SEO email list. Launch day was warm: 100 paid seats gone in 72 hours.
Open →
Wash-Dry-Fold POS
SaaS
He ran laundromats, then built the POS he now sells
$1M+ ARR
Stated · seven-figure ARR (founder)
Software earns less than his own laundromats
★ The edge: He owns laundromats. The POS ran his own 3 stores for years before he sold it to operators who trust an owner's tool.
Open →
Flexiple
Marketplace
Killed the platform, built free tools to get found.
$80K/mo gross
Stated · gross monthly billings
"Gross" billings hide the real take.
★ The edge: Only full-time self-employed devs, hand-matched in 7 days. No job posts, no proposal spam, no star ratings.
Open →
GorillaDesk
SaaS
The pest-control CRM built by a pest tech.
$880K
Estimate · est · fully bootstrapped
Small niche; funded rivals can outspend it.
★ The edge: Priced per route, not per user, so cost tracks the customer's trucks — office staff stay free.
Open →
Japan Dev
Marketplace
A dev job board that bills only when you hire.
$62,197/mo
Stated · July 2022, founder-stated
Welded to one country's dev-hiring niche.
★ The edge: Skips the $300-per-post model. Companies pay only when they hire, so listing a job costs them nothing upfront.
Open →
Closing Credits
Marketplace
Courses for the 600k voice-acting crowd he owned
$50K/mo
Stated · revenue - 2022 - founder
Scale Low 20% gross margin
★ The edge: Years running the free Casting Call Club gave him 600k voice actors to sell to before he wrote one course.
Open →
Franchise UK
Ad
20 years of SEO turned a directory into $600K/yr.
$600K/yr
Stated · revenue, per Starter Story
Traffic depends entirely on Google rankings.
★ The edge: He had already sold an SEO-built company, so ranking a franchise directory was a bet he knew he could win.
Open →
Superpath
Community
A free Slack for content marketers, monetized 4 ways.
$550K/yr
Stated · gross '22, founder-stated
One niche, and AI is cutting content jobs.
★ The edge: Jimmy Daly launched to 4K newsletter and 6K Twitter fans he already had, so it opened with members, not from zero.
Open →
Soundslice
SaaS
Sheet music you can click, loop and slow down.
$500K+
Stated · course-creator earnings
$5 consumer pricing caps a small niche.
★ The edge: Django co-creator who also plays guitar — rare enough to build notation rivals can't, patient enough to wait 13 yrs.
Open →
Restworld
Marketplace
He waited tables. Now he staffs Italy's kitchens.
$35K/mo
Stated · MRR, self-reported
Hiring demand swings with the season.
★ The edge: Vertical hiring built only for restaurants — matching and onboarding, not a generic job board chains ignore.
Open →
MySlabs
Marketplace
The 2% fee that moved $80M and still lost money
$389K
Filed · FY2023 revenue (SEC)
Thin 2% fee; still unprofitable
★ The edge: Sellers pay 2%, not the 13% eBay takes or the 20%+ auctions charge. The low fee is the whole pitch.
Open →
Design Match
Marketplace
Matched startups to designers. Zero ad spend to $32K/mo.
$32K MRR
Stated · MRR - self-reported
Founder-led; MRR once went negative.
★ The edge: A nomad product designer whose work reached 300M+ users, with the network and taste to match founders to designers.
Open →
Mylance
Community
Ex-Uber consultant sold his playbook to the next wave
$374K
Stated · 2022 gross revenue
Near breakeven; his hours are the product
★ The edge: Free community is the funnel; revenue is a lead-gen tool plus an accelerator he coaches himself.
Open →
eRecht24
SaaS
German law makes every website buy legal texts.
370,000+
Stated · websites secured (Premium)
Germany-only: law and SEO don't cross borders.
★ The edge: A lawyer owns Germany's SEO for the exact legal texts every website is legally forced to publish.
Open →
DotMarket
Marketplace
France's marketplace for buying and selling websites.
$360K/yr
Stated · founder-stated (2022)
Thin French deal pool caps liquidity.
★ The edge: Cloned a proven US marketplace for France, a market Empire Flippers won't localize - owning French deal flow and trust.
Open →
750 Words
Community
A 17-year-old journaling site, 5,800 members, $26K/mo.
$26K/mo
Stated · monthly, founder-stated
One founder, one flat niche; growth is hard.
★ The edge: Habit lock-in: daily streaks, badges and monthly writing challenges keep members returning for years.
Open →
Codeable
Marketplace
No-bidding WordPress marketplace, vetted pros
300K+
Stated · projects shipped
Supply capped by slow peer-vetting
★ The edge: Removed bidding entirely — experts don't undercut, clients pay one averaged fair price, both sides stay happy.
Open →
Liinks
SaaS
A $4 link page quietly clearing $25K a month.
$25K/mo
Stated · MRR, Oct 2024 (founder)
Linktree could kill the $4 tier for free.
★ The edge: One designer-engineer runs the whole app on about $50/mo of infra, so a $4/mo price still clears 80-90% margins.
Open →
Flusk
Dev
Security audits for Bubble apps — bought by Bubble.
$240K
Stated · ARR · 2024 exit
⚠ Control low
100% on one platform
100% on one platform
★ The edge: a self-serve product — you can't acquire a service, you can acquire a product.
Open →
Pinboard
SaaS
Paid bookmarking, one guy, no VC — profit is the pitch.
$212K/yr
Stated · gross 2020, founder-said
Tiny shrinking market, one-man bus factor.
★ The edge: Charging from day one keeps it solo and profitable, so 'we won't sell you out or vanish' is a promise he can keep.
Open →
Uplink
Marketplace
IT-freelancer network with a fair, time-limited fee.
$16K/mo
Stated · founder-stated 2019
⚠ Scale-limited
one region · fee ends at 6mo
one region · fee ends at 6mo
★ The edge: Recruiters take a permanent cut. Uplink's fee ends after six months — a loyal freelancer then pays nothing.
Open →
Remotive
Community
Remote jobs board grown from a niche newsletter.
$156K
Estimate · annual revenue, 2023
Modest revenue, fragile SEO traffic.
★ The edge: Ran ops at Buffer, the remote-work poster child, so the newsletter had reach before COVID made remote normal.
Open →
Net Net Hunter
Data
The world's cheapest stocks, hand-picked for members.
$144K
Stated · /yr · 90% margin · solo
⚠ Scale capped
one man, one SEO funnel
one man, one SEO funnel
★ The edge: The raw data was free in filings — he does the tedious global hand-filtering nobody else will.
Open →
52Frames
Community
A free weekly photo challenge, monetized after a decade.
$11K/mo
Stated · founder-stated, May 2023
⚠ Bus factor of 1
solo, weekly, forever
solo, weekly, forever
★ The edge: Rivals hand you a prompt or a crowd. 52Frames fuses a weekly ritual with a 13K-member feedback loop.
Open →
Planning Center
SaaS
Church software that made itself impossible to sell.
90,000+
Stated · churches
Bounded to churches; low ARPU by design.
★ The edge: Two church staffers fixed their Sunday-service chaos in 2006, then compounded 20 years of trust with no VC and no exit.
Open →
DudeRanch.com
Marketplace
Bought DudeRanch.com; the domain does the marketing.
$50.5K
Stated · /yr TTM · solo · sold '25
⚠ Scale capped
one niche, about $50K/yr
one niche, about $50K/yr
★ The edge: He didn't build demand — he bought the door to it: about 50 free type-in visits a day, costs near zero.
Open →
U
Userfeed
SaaS
Customer feedback, native to Intercom.
$50K ARR
Stated · at exit; sold 6-figures
All distribution rents Intercom's platform.
★ The edge: Lived in the Intercom App Store, so Intercom's own users were its ready-made distribution channel.
Open →
Work With Indies
Marketplace
The indie-games job board built by a 20-year insider.
$3.9K/mo
Stated · Founder-stated; reinvested
Tiny revenue; games hiring runs in cycles.
★ The edge: Twenty years inside games (Amazon, PlayStation) gave Nathan the network and taste to serve a niche big boards ignore.
Open →
Uncat
SaaS
Gets clients to explain their mystery transactions.
25k+
Stated · accountants & bookkeepers
A feature QuickBooks could bundle away.
★ The edge: Owns one hated chore — uncategorized transactions — not another do-it-all practice suite.
Open →
Merrative
Marketplace
A book-lovers' community that hires out its writers.
$2K/mo
Stated · revenue, self-reported 2022
Thin revenue; hard to scale past a niche.
★ The edge: Built the community first, then sold access to its writers. The owned 5,000-member audience is what brands can't copy.
Open →
Hardcover
Community
A Goodreads rival that publishes every dollar it loses.
$21,855/yr
Stated · 2025 income · runs at a loss
Free forever caps revenue; runs at a loss.
★ The edge: Free, ad-free, and radically transparent: a public monthly ledger and $4.99/mo Supporter tier turn trust into payers.
Open →
Stocksmith (ex-Craftybase)
SaaS
Inventory + true-cost bookkeeping for makers
10,000+
Stated · product businesses
⚠ Scale capped
niche TAM · revenue hidden
niche TAM · revenue hidden
★ The edge: Generic books stop at 'spent $200 on supplies.' Craftybase costs every gram — true per-item cost.
Open →
FastBound
SaaS
By law, every gun dealer logs every gun. We're the log.
10,000+
Stated · FFLs since 2010
US-only FFL ceiling; ATF/politics can shift.
★ The edge: The only e-bound-book bundled with an attorney-backed legal defense — it sells the ATF-audit fear, not features.
Open →
CattleMax
SaaS
Ranchers' herd records, bootstrapped since 1999.
8,000+
Stated · farms and ranches
Small herds, small budgets — low ceiling.
★ The edge: A niche too small and unglamorous for big SaaS to bother with, held by 25 years of ranch-specific depth and referrals.
Open →
shopVOX
SaaS
The back office for custom sign and print shops
3,000+
Stated · customers worldwide
Thin niche, low ARPU, glacial word-of-mouth
★ The edge: Every sign shop already ran QuickBooks, so shopVOX sat on top as the quote-to-cash layer, never replacing the books.
Open →
B
Breww
SaaS
The brewery software that actually does your beer duty.
800+
Stated · breweries
Finite, plateauing craft-beer market.
★ The edge: US brewery tools skip UK and EU alcohol duty; Breww automates it, so Commonwealth breweries have no real rival.
Open →
L
LabStar
SaaS
Cloud back-office for the labs that make your crown.
600
Stated · dental labs worldwide
Tiny, shrinking market limits the upside.
★ The edge: Noles had run a dental lab AND led eBay Asia, then built the cloud tool his old lab needed, co-designed with six labs.
Open →
CIMcloud
SaaS
Bootstrapped B2B stores synced to legacy ERPs
119%
Stated · 3-yr revenue growth
Every deploy is an ERP integration project.
★ The edge: Shopify treats B2B as an add-on. CIMcloud was ERP-first: real-time price, stock and order sync for distributors.
Open →
Podscan
SaaS
Google Alerts, but for podcast audio.
$6-10K MRR
Stated · founder-disclosed, 2025
Transcription cost about equals revenue.
★ The edge: Transcribes 4M+ podcasts in full; rivals only index RSS titles, so spoken brand mentions stayed invisible.
Open →
AstroBin
Community
Astrophotography's default gallery + gear database.
10,000+
Stated · active members daily
Tiny niche; storage costs climb as it grows.
★ The edge: Members' photos double as a gear database - the reference imagers check before spending thousands on a scope.
Open →
Bandcamp
Marketplace
Fans buy music direct — and artists keep about 82%.
$1.3B+
Stated · paid to artists to date
Streaming gravity caps the ceiling
★ The edge: fans buy music direct instead of streaming pennies — revenue rises only when the artist's does.
Open →
Business Infusions
SaaS
The tool one horse hospital built, sold to its rivals
400+ vet practices
Stated · revenue never disclosed
Tiny, finite equine-vet market
★ The edge: Born as one horse hospital's own software, it fit equine work the small-animal vet giants never built for.
Open →
CardPointers
SaaS
One dev turns credit-card nerds into paying fans.
$200M+ saved for users
Estimate · revenue never disclosed
Lifetime plans trade recurring for cash.
★ The edge: Serves obsessive rewards hobbyists a solo dev knows cold; costs of a few hundred a month make it near-pure profit.
Open →
M
Match Play Events
SaaS
The default software for pinball tournaments
25,000
Stated · registered users
Tiny hobby market caps the revenue ceiling.
★ The edge: Owns pinball's tournament data and feeds results into IFPA's global rankings, so every serious event runs on it.
Open →
Ontraport
SaaS
A CRM built in a yurt, grown with no VC money.
$20.4M ARR
Estimate · est. ARR; never disclosed
Customer base roughly flat for a decade.
★ The edge: Bootstrapped on a trader's savings, it hit 383% 3-yr growth and made the Inc. 500|5000 three years straight.
Open →
Pool Brain
SaaS
Pool software built by a guy who ran 20 trucks.
$440K
Estimate · ARR (est) · $0 raised
Thin, seasonal, US-only pool TAM
★ The edge: Built the tool to fix his own 20-truck pool company first, then sold that hard-won depth to peers.
Open →
ReciPal
SaaS
FDA labels are the law - he made them $59.
Thousands
· food businesses, 10+ yrs
Scale Low
tiny, price-capped niche
tiny, price-capped niche
★ The edge: The FDA mandates the label. ReciPal sells it at $59, not the $5,000 lab-software incumbents charge.
Open →
Rock Gym Pro
SaaS
Gave it away on a forum. Became the standard.
200+ facilities
Stated · revenue never disclosed
The whole market is a few thousand gyms.
★ The edge: Climbing-only workflow — day passes, waivers, liability — that generic studio software never bothered to build.
Open →
ServiceCore
SaaS
Back office for porta-potty and dumpster haulers.
$400M+ billed
Estimate · billed; co rev undisclosed
Niche is small; growth needs M&A.
★ The edge: Horizontal field-service tools skip waste math: on-site units, pump routes, roll-off swaps. ServiceCore built that.
Open →
Time To Pet
SaaS
Built for pet sitters. First customer became cofounder.
4,500+ businesses
Stated · customers
Small TAM; Rover owns the pet parent.
★ The edge: Bootstrapped 8 years in a niche too small for VCs. Won 4,500+ pet-care firms, sold to DaySmart in 2024.
Open →
UDisc
SaaS
The scoreboard for 90% of disc golfers.
1.4M
Stated · yearly app users
Niche ceiling: about 1.4M players, $30/yr.
★ The edge: Gave scorekeeping away free for a decade; the course database it created is now a moat no rival can buy.
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