← All shelves
Built on rented land
Their business lives inside somebody else's platform. Some got rich. Some got de-listed overnight.
101 teardownsEvery teardownFortressesEasy to copy. Won anyway.Built on rented landNumbers straight from a filingDoesn't scale. On purpose.Still here after 15 yearsOne-time money
BatchService
Data
Bootstrapped to $35M on data, then rules changed
$35M
Stated · revenue at 2022 peak
Core demand tracks a market it can't control.
★ The edge: Investors themselves, they built cheap skip-tracing and lead tools other investors wanted, and undercut the incumbents.
Open →
Tebex
Marketplace
Let game servers sell in-game perks — for a 5% cut.
$29M
Estimate · sale to Overwolf (2022)
⚠ Control Low
rides games it can't own
rides games it can't own
★ The edge: he lived the pain as a server kid, then became the default payment rail before rivals showed up.
Open →
Clear (ClearTax)
SaaS
India made GST filing the law. Clear became the rails.
$25M
Stated · FY24 rev, +93% YoY
Govt's free portal can commoditize filing.
★ The edge: When a govt forces millions to file taxes digitally, whoever ships the easiest compliant rails becomes default plumbing.
Open →
Intellicheck
SaaS
The law put a barcode on every ID. They read it.
$22.67M
Filed · FY2025 revenue (10-K)
Top 10 customers = 77% of revenue.
★ The edge: Reads the barcode on every North American license - including the ones that break the AAMVA standard.
Open →
Retention.com
SaaS
Emails the visitor never gave you. $22M ARR.
$22M ARR
Estimate · ARR, founder-stated 2024
Banned under GDPR — US-only market.
★ The edge: US anti-spam law is opt-out, so it can email visitors it matched to real inboxes without their consent.
Open →
Text Request
SaaS
Why can't you text a business? They fixed that.
$15M
Stated · ARR at exit (2024)
Built on Twilio; thin moat, crowded field.
★ The edge: Won a crowded texting market on focus and cost, from Chattanooga — then absorbed 20k orphaned Zipwhip customers.
Open →
Optmyzr
SaaS
Google's ad evangelist quit, then built the PPC tool.
$14.6M
Estimate · est. ARR (Latka, 2023)
A layer on Google Ads; Google can absorb it.
★ The edge: Fred Vallaeys was Google's AdWords evangelist for a decade. He left, then sold pros better Google Ads tools.
Open →
Lumel
SaaS
$12M ARR from planning apps that live inside Power BI.
$12M+ ARR
Stated · ARR run rate, self-funded
300 people for about $12M: thin per-head.
★ The edge: It builds EPM apps inside Power BI and Microsoft Fabric, so Microsoft's install base is its distribution.
Open →
Bizness Apps
SaaS
DIY app builder for SMBs. Bootstrapped, sold $20M+.
$10M
Stated · ARR at 2018 exit
SMB-native-app demand later collapsed.
★ The edge: Raised just $100K, so a clean cap table let a PE firm buy 100% all-cash — no VCs to negotiate out.
Open →
Chatbase
SaaS
Custom AI support agents from your own docs.
$10M
Stated · ARR, bootstrapped 2026
Commodity feature; clones and OpenAI compete.
★ The edge: Shipped "ChatGPT on your data" weeks after ChatGPT itself; $1M ARR in 117 days, zero ad spend, no VC.
Open →
Comalatech
SaaS
Bootstrapped Confluence apps. Sold for mid-8 figures.
$10M/yr
Stated · annual rev., 2021 (TGA)
One platform's rules govern everything.
★ The edge: Three Confluence apps, 10,000+ installs, bootstrapped 17 years — Atlassian's marketplace handled distribution.
Open →
Rocket.net
SaaS
Cloudflare Enterprise, bundled into a $30 WP plan.
Nearly $10 million/yr
Estimate · at 2025 sale; bootstrapped
Cloudflare owns the network it resells.
★ The edge: Ran product at a CDN company, then resold enterprise edge to WordPress users at self-serve prices.
Open →
Peec AI
SaaS
$8.6M ARR in 14 months, priced under a $1B rival
$8.6M ARR
Stated · ARR, 14 months from launch
A category that may not outlast the hype
★ The edge: A focused product at $95-495/mo wins the mid-market that enterprise rivals price out — 300+ new customers a month.
Open →
smallcase
Marketplace
Stock baskets that trade as one, via your broker.
₹67cr
Stated · $8M · FY24 rev from ops
85.8% of revenue is a toll brokers can cut.
★ The edge: smallcase never became a broker. It's a neutral rail on top of every major Indian broker, tolling each basket trade.
Open →
Submagic
SaaS
Turned its own users into a daily TikTok ad army.
$8M ARR
Estimate · run-rate, bootstrapped 2025
AI clipping is commoditizing toward free.
★ The edge: A creator-founder paid users 30% lifetime to post daily TikToks made in the tool - the product makes its own ads.
Open →
BlueNotary
Marketplace
Notarize documents online — matched to a live notary.
$7.5M
Estimate · ARR (2024 est., no VC)
⚠ Control low
commodity RON, price war
commodity RON, price war
★ The edge: Laws legalized online notarization in 45 states — BlueNotary bootstrapped in as the VC leader cut staff.
Open →
iDenfy
SaaS
Identity checks you pay for only when they pass.
€5.25M
Filed · FY2025 · LT filing (-13%)
Thin layer on a mandate; low pricing power.
★ The edge: Only KYC vendor that bills per approved check, not per attempt — cuts onboarding cost up to 70%.
Open →
Woodpecker.co
SaaS
The email hack they built for themselves went public.
$5.5M
Stated · 2024 revenue, official
A Gmail policy change can gut deliverability.
★ The edge: Sends cold email one-by-one from your own inbox with human-like pacing, so messages land in the inbox, not spam.
Open →
SelectSoftware Reviews
Ad
HR-tech reviews. Vendors pay per high-intent lead.
$5.3M
Estimate · est. revenue (Latka, 2024)
Traffic lives and dies by Google's algorithm.
★ The edge: Ex-Bessemer VC who'd already built an HR SaaS. He knew the vendors and exactly what buyers were Googling.
Open →
CinchShare
SaaS
A stay-at-home mom's scheduler for direct sellers.
$5M+ ARR
Stated · founder-stated, Jan 2020
One niche, and Facebook controls the API.
★ The edge: Hootsuite serves every marketer. CinchShare serves one: a direct seller posting to Facebook groups all day.
Open →
EverBee
Data
Estimates what any Etsy listing earns — live.
$5M
Stated · ARR (founder-stated)
Estimates only — Etsy hides real sales.
★ The edge: A free Chrome overlay that lives on Etsy and reveals the one number Etsy hides: estimated sales per listing.
Open →
I
InsuredMine
SaaS
The CRM layer agents add to their agency system.
$5M
Stated · ARR, founder-stated
Sits atop an AMS it doesn't own.
★ The edge: Bootstrapped on $40K. An India dev team owns all the code and ships 600-700 features a year legacy rivals can't match.
Open →
smrtPhone
SaaS
Built for one CRM's users, not for everyone
Nearly $5M ARR
Stated · ARR stated on podcast, 2023
Customer count looks flat since 2023
★ The edge: Rivals bill per seat. smrtPhone bills per account: $62/mo covers 10 users, $104/mo unlimited.
Open →
TaskMagic
SaaS
Made a no-code tool buyable, then took a 7-figure exit.
$4M
Stated · total revenue, exited
Thin moat; grew on one-time lifetime deals
★ The edge: No-code automation for non-coders; recorded tasks become workflows. Sold on Acquire.com for mid-seven figures.
Open →
Wall Street Oasis
Community
Free finance forum that sells interview courses.
$300K/mo
Stated · founder-stated · 2020
⚠ Control low
rides on Google traffic
rides on Google traffic
★ The edge: A forum earns pennies on ads; he stacked a niche ad network + paid courses on the same audience.
Open →
HostiFi
SaaS
He charges MSPs to run software Ubiquiti gives away
$3.5M ARR
Estimate · ARR, founder blog 2025
The vendor now hosts it from $29/mo
★ The edge: Ubiquiti gives the controller software away free. HostiFi sells the part MSPs hate: servers, updates, backups, 2am.
Open →
EmailOctopus
SaaS
The Ryanair of email marketing
$3M+
Stated · ARR · founder-stated 2023
Anyone can wrap SES; price is the only moat
★ The edge: A simple UI on Amazon SES: send a million emails for under $100, undercutting Mailchimp with no mail servers to run.
Open →
Left Main REI
SaaS
Salesforce quoted $100K. She learned to code instead.
Nearly $3 million ARR
Stated · Dec 2023, no funding taken
On Salesforce, so Salesforce sets the rules.
★ The edge: A nurse practitioner who flipped houses built the CRM on Salesforce herself, then sold it to investors like her.
Open →
SerpApi
Dev
The SERP API that quietly became AI's search backend.
$3M/yr
Estimate · Est. ARR (third-party)
⚠ Control low
rents its data
rents its data
★ The edge: A boring 2017 SERP-scraper is now the live-search feed for AI labs — pickaxes sold into the gold rush.
Open →
Social Snowball
SaaS
Turn a brand's own customers into paid affiliates.
$3M FY24, +200%
Filed · FY24, in acquirer's filing
Rides Shopify; platform sets the rules.
★ The edge: One-click turns any buyer into an affiliate; deep Shopify hooks make rivals feel bolted-on.
Open →
Vacation Tracker
SaaS
PTO tracking built inside Slack, not bolted on.
$3M
Stated · ARR, founder-stated
Thin, cheap feature an HRIS can bundle free.
★ The edge: Built Slack-first: request and approve leave without leaving the chat app teams live in all day.
Open →
eRank
SaaS
SEO keyword data for sellers Etsy keeps blind.
$2.6M
Estimate · est. ARR, self-funded
Control low
on Etsy's rented land
on Etsy's rented land
★ The edge: A free keyword tier gave data-starved Etsy sellers what Etsy hid, then upsold a slice at $6-30/mo.
Open →
CrazyLister
SaaS
Top eBay sellers sold their listing craft as software.
$2M/yr
Estimate · peak rev; eBay market fell
Rises and falls with eBay's seller base.
★ The edge: They were award-winning eBay sellers before they were founders, so the templates carry real selling know-how.
Open →
Product Fruits
SaaS
A game designer's onboarding psychology, sold as SaaS.
Past $2M ARR
Stated · founder-stated, 2026
Crowded category, low switching costs.
★ The edge: One affordable, all-in-one adoption suite from $96/mo, aimed at the SMBs that WalkMe and Pendo price out.
Open →
Publer
SaaS
Bootstrapped scheduler that nearly folded twice
$2M ARR
Stated · 2024 sales, bootstrapped
Thin moat; scheduling is a crowded commodity.
★ The edge: Built-in distribution: one of two Facebook apps he already owned was profitable, probably seeding Publer's first users.
Open →
Sudowrite
SaaS
The AI writing partner built only for fiction.
$1.8M
Estimate · ARR est.; profitable
Its core AI is rented from frontier labs.
★ The edge: The one creative niche most AI tools anger — fiction writers — served by founders who are published novelists.
Open →
Songstats
Data
An artist's numbers from 14 platforms, one dashboard
$145K/mo
Stated · self-reported MRR
Every number is borrowed from platform APIs.
★ The edge: It combines 14 music services into one view; most rivals track fewer or gate breadth behind higher tiers.
Open →
Seats.aero
Data
The award-flight search engine airlines sued.
$1.5M ARR
Stated · end 2023 · founder
Airlines can block or sue the data feed.
★ The edge: A lone security researcher scrapes the award data airlines hide, and rents it back at $9.99/mo.
Open →
SparkToro
Data
The moat was the founder's audience, not the code.
$1.5M
Stated · ARR · yr-2 (2022)
⚠ Scale capped
niche market by design
niche market by design
★ The edge: The founder arrived with a ready-made marketing audience, so 200 people sign up free every day - zero ad spend.
Open →
Zigpoll
SaaS
Analytics show the what; Zigpoll asks buyers the why.
$125K MRR
Stated · run rate about $1.5M ARR
One platform: most signups come via Shopify.
★ The edge: One-click Shopify install puts the survey inside checkout; a third of signups arrive free from the app store.
Open →
Vendoo
SaaS
One upload. Ten marketplaces. Zero retyping.
$1.4M
Stated · 2020 revenue (reported)
Rides on marketplaces that can ban it.
★ The edge: Founder resold since 2007, built the cross-poster he needed, then grew via reseller YouTubers with the same pain.
Open →
CloudSpot
SaaS
Photo-delivery galleries pros sell prints through
$1.2M/yr
Estimate · 2024 revenue, est.
Commoditized galleries; free rivals abound
★ The edge: Founder shot weddings for a decade - the product speaks fluent photographer, and the community already trusts him.
Open →
Tweet Hunter
SaaS
Twitter growth tool, sold to its power user.
$100K MRR
Stated · at 2022 lempire sale
100% dependent on Twitter/LinkedIn APIs.
★ The edge: Built in public on X to 115K followers, so the audience that grew the product also included the buyer who used it daily.
Open →
Zen Arbitrage
SaaS
He built the audience, then sold them the tool.
$90K/mo
Stated · MRR at 2022 exit
Rides Amazon's price gap; guru-led.
★ The edge: Built the buyers before the product: years of book-arbitrage courses meant the $97/mo tool launched to a waiting list.
Open →
Leadmore AI
SaaS
Reddit leads, minus the account bans.
$1M ARR
Stated · run-rate (self-stated)
Reddit can ban the managed pool at once
★ The edge: Rivals reply from your account. Leadmore posts from its own aged pool — a ban hits Leadmore, not you.
Open →
Lemon Squeezy
SaaS
The merchant of record that files sales tax for sellers.
$1M ARR
Stated · 9 months after 2021 launch
Thin layer on Stripe · no owned rails
★ The edge: not a payments tool but a liability shield — it files every country's sales tax for you.
Open →
Pckgr
SaaS
The most boring SaaS on the internet, at $1M ARR.
Over $1M ARR
Stated · ARR, bootstrapped
Microsoft could fold it into Intune.
★ The edge: Enterprise Intune tools priced out small shops. Pckgr sells the same packaging automation from $49/mo.
Open →
SocialBee
SaaS
The social tool sold by hand before it was built
$1M+ ARR
Stated · founder-stated (2023)
Crowded niche — incumbents copy every feature
★ The edge: Files posts into categories that auto-recycle, so a tiny evergreen library fills the calendar for months.
Open →
Yardbook
SaaS
Free software for 20,000 lawn crews. 7-person team.
$1M
Estimate · 2024 ARR - Latka estimate
Free model caps revenue: about $1M in 8 yrs.
★ The edge: Hands lawn crews a full ops suite free, then earns on payment fees, a paid tier, and sponsored listings.
Open →
Indifferent Broccoli
SaaS
Private multiplayer servers for survival gamers.
$82,386/mo
Stated · founder-stated
Commodity; churns as each game's hype fades.
★ The edge: Bought a site already page-one for one game ($1,600/mo), then launched a host for every new title.
Open →
Pope Tech
SaaS
Bootstrapped shop rents the web's most-trusted scanner.
$770K
Estimate · est. annual revenue
Core WAVE engine is WebAIM's, not theirs.
★ The edge: Built the enterprise layer on WebAIM's court-referenced WAVE engine — rented credibility no ad budget can buy.
Open →
Resellbot
SaaS
One dev owns the search result Poshmark resellers tap.
$756K/yr
Estimate · 2024 ARR (Latka est)
Automates platforms that ban automation.
★ The edge: Ranks #1 for 'Poshmark bot,' a buying-intent keyword rivals ignored, so customer acquisition is free organic search.
Open →
GrowthMentor
Marketplace
One flat fee, unlimited calls with vetted mentors.
$720K
Estimate · ARR, reported 2022
Control low
free supply can walk
free supply can walk
★ The edge: Most mentors work for free — so members get unlimited calls and GrowthMentor keeps the whole subscription.
Open →
FeedbackPanda
SaaS
One-click lesson feedback for ESL teachers
$55K/mo
Stated · MRR at 2019 exit
All revenue rode on one platform, VIPKid.
★ The edge: Danielle was an ESL teacher herself: she felt the pain daily and had trust inside the teacher groups they sold into.
Open →
MySignature
SaaS
Bought his rival at $25K MRR; it's now the bigger one.
$55K/mo
Stated · about $700K/yr, self-funded
One Google algo change can gut the traffic.
★ The edge: Owns top-5 Google rankings for 'email signature generator'; a free tool turns that evergreen traffic into $12/mo subs.
Open →
PDF.ai
SaaS
Chat with your PDFs - a $20K buy now doing $50K/mo.
$50K+/mo
Stated · MRR, founder-stated
Thin AI wrapper - cloned in a weekend.
★ The edge: He didn't build it - he bought a working AI toy for $20K, then used the audience his other SaaS already had.
Open →
StandOut CV
SaaS
A recruiter turned CV advice into the UK's #1 CV site.
£40K/mo
Stated · about $50K · MRR at exit, all via SEO
One channel: Google. AI now writes CVs free.
★ The edge: 10 years placing hires at Barclays and Deloitte made his CV advice ring true; 1,000+ SEO articles became the moat.
Open →
Pappers
Data
Free French company data. The paying 1% funds it all.
€0.49M
Filed · $0.53M · 2024 net profit (filed)
Moat is UX and SEO, not the data itself.
★ The edge: Made paywalled French company data free with far better UX; the 1% who buy the API and exports fund the free 99%.
Open →
CookieYes
SaaS
The cookie banner the law made you add.
$523K
Estimate · est. ARR 2024 (Latka)
warn entry Low
banner is a commodity
banner is a commodity
★ The edge: A free WordPress plugin with 1M+ installs funnels sites into the paid consent platform.
Open →
Cyberleads
Data
Leads on startups that just raised, for agencies.
$500K+/yr
Estimate · ARR, founder-disclosed
Copyable data, thin moat, high churn.
★ The edge: Built entirely in public: every MRR-milestone tweet was free marketing, so his audience compounded with the revenue.
Open →
PDFLiner
SaaS
Ranks every US tax form, then charges to fill it.
$40K/mo
Stated · MRR, founder-stated (2022)
Google ranks the forms; one update sinks it.
★ The edge: Every IRS, legal and real-estate form is its own SEO page, so 'fill form X online' searches land on a paywalled filler.
Open →
Hiface
SaaS
A face-shape app with 96% margins and zero ad spend.
$455,754/yr
Estimate · Annual rev at sale (Flippa)
A one-shot utility; users rarely come back.
★ The edge: 100% organic traffic means zero CAC and 96% margins — the whole business runs on App Store rankings, not ad budgets.
Open →
GummySearch
Data
Mined Reddit's complaints, sold them to founders
$35K/mo
Estimate · MRR at 2025 shutdown
Control low
lived and died on Reddit's API
lived and died on Reddit's API
★ The edge: One search box over 10,000+ subreddits — founders validate ideas in minutes, not weeks of scrolling.
Open →
Post Bridge
SaaS
Schedule one post to every platform, no bloat.
$35K MRR
Stated · about $420K ARR, stated
Thin layer over social APIs he can't own.
★ The edge: He hand-posted to five platforms daily to grow his own app — then sold the automation of that exact chore.
Open →
Typeshare
SaaS
Sold two-thirds of his app to get an audience.
$34K MRR
Stated · MRR, founder-stated 2025
Flat MRR; depends on Ship 30 for 30.
★ The edge: His co-owners were the exact influencers whose thousands of students needed a place to publish.
Open →
MySlabs
Marketplace
The 2% fee that moved $80M and still lost money
$389K
Filed · FY2023 revenue (SEC)
Thin 2% fee; still unprofitable
★ The edge: Sellers pay 2%, not the 13% eBay takes or the 20%+ auctions charge. The low fee is the whole pitch.
Open →
MetaFilter
Community
The forum Google built, then nearly killed.
$31.5K/mo
Stated · income vs $30.5K/mo expenses
Built on Google traffic it didn't control.
★ The edge: Ads died overnight when Google's Panda update cut traffic 40%; 15 years of member goodwill funded the site instead.
Open →
TypingMind
SaaS
The power-user UI ChatGPT forgot to build.
$30K/mo
Stated · avg/mo, founder-stated
A wrapper OpenAI could absorb overnight.
★ The edge: Wrapped ChatGPT's clunky default with the search, folders and bring-your-own-key its power users asked for.
Open →
Judoscale
Dev
Autoscaling sold inside Heroku's own app store.
$300,000 ARR
Stated · founder-stated, 2021
Heroku's decline hit the main channel.
★ The edge: The Heroku add-on marketplace shipped him customers for five years while he kept his day job.
Open →
Data Fetcher
SaaS
The API importer Airtable never shipped, done solo.
$23K/mo
Stated · MRR · up 4x from $6K
Its whole market lives inside Airtable.
★ The edge: Airtable can't pull live API data itself. Data Fetcher is the no-code fix, sitting right in Airtable's app store.
Open →
Visa List
Data
Free visa data. $22K/mo. One guy in Sydney.
$22K/mo
Stated · founder-stated, 2022
A Google update can halve everything.
★ The edge: He never sells the visa info - it's free bait that ranks on Google. The money is the traveler's next purchase.
Open →
Flusk
Dev
Security audits for Bubble apps — bought by Bubble.
$240K
Stated · ARR · 2024 exit
⚠ Control low
100% on one platform
100% on one platform
★ The edge: a self-serve product — you can't acquire a service, you can acquire a product.
Open →
FeedHive
SaaS
Turned a tweet scheduler into an AI content studio
$227.7K ARR
Estimate · est. ARR, Latka '24
Commodity category; AI writing is now free.
★ The edge: AI scores a post's likely reach before you publish and auto-recycles your best ones, in a clean solo-built workspace.
Open →
P
PA Crunch
SaaS
Passive Instagram growth SaaS. Sold for $300K.
$18K MRR
Stated · at 2018 exit · 50% margin
Zero control; it all ran on Instagram.
★ The edge: Delegated to a 4-person team so it ran in about 3 hours a month — profitable, hands-off, and clean enough to sell fast.
Open →
SEOTesting
SaaS
SEO A/B testing, powered by Google's own data.
$18K/mo
Stated · MRR, founder-stated 2023
Lives and dies by Google's Search Console
★ The edge: Built by an SEO for SEOs: turns Google Search Console's raw data into repeatable, client-ready A/B tests.
Open →
Coolify
Dev
Open-source Heroku you run on your own server.
$15.7K/mo
Stated · gross, self-reported
Just 5 people handle code, support, security.
★ The edge: Owns the self-hosting crowd's trust — open-source, no VC, no lock-in — the anti-Vercel a VC clone can't copy.
Open →
BlogToPin
SaaS
Auto-pins your blog to Pinterest for free traffic
$15K MRR
Stated · founder-stated (IH)
10-15% monthly churn — a leaky bucket
★ The edge: Connect a blog once and AI writes and pins forever — rivals like Tailwind still make you build each pin by hand.
Open →
B
Black Magic
SaaS
Turned down $500K. API bill forced a $128K sale.
$168K ARR
Estimate · at sale · 90% margin
One dependency: Twitter's API.
★ The edge: Real-time X analytics plus a CRM rivals lacked, sold straight to the 100K+ audience the founder built in public.
Open →
FreeAgent
SaaS
UK freelancers' books, now free inside their bank app.
150,000+
Estimate · businesses on FreeAgent
Its growth now leans on one bank.
★ The edge: Owned by NatWest, which hands it free to every business-banking customer — a channel rivals cannot buy.
Open →
Inbox Zero
SaaS
Open-source AI for email. The license is the paywall.
$10K+ MRR
Stated · founder-stated MRR, Oct 2025
Google can ship this free inside Gmail.
★ The edge: Open source solves the trust problem for an app that reads every email, and GitHub trending brought the users.
Open →
Tool Finder
Ad
Where 450k fans pick their productivity tools.
>$10K/mo
Stated · Founder-stated, 2026
Affiliate traffic hinges on Google and AI.
★ The edge: Fourteen years of hands-on reviews and a 450k-sub audience make each pick trusted before a vendor pays.
Open →
Buildpad
SaaS
Two failed founders built the AI cofounder they wanted.
$7,300/mo
Stated · MRR, 7 mo in (May 2025)
100k free founders, about $7K MRR.
★ The edge: The AI keeps your project in memory across sessions and guides you through phases: research, validate, build, launch.
Open →
Potion
SaaS
Sold for $300K on $6,300 MRR and 2 hrs a week.
$6,300 MRR
Estimate · MRR at $300K exit (2023)
A thin layer on Notion's own API.
★ The edge: Built in public on Twitter for two months before launch, so the audience giving feedback became the first 75 customers.
Open →
BitsForDigits
Marketplace
Sell part of your SaaS — cash out, keep control.
$72K/yr
Stated · self-reported · pre-exit
⚠ Control thin
buyer pool owned by rivals
buyer pool owned by rivals
★ The edge: they turned a rich-founder move — Basecamp selling a stake to Bezos — into a self-serve marketplace.
Open →
Remote Rocketship
Marketplace
Free Google traffic, sold back to job seekers.
$6k/mo
Stated · MRR · self-reported
⚠ Retention low
seekers cancel once hired
seekers cancel once hired
★ The edge: Everyone bills employers to post jobs. He scraped 60k firms' listings free and charged the job seeker instead.
Open →
U
Userfeed
SaaS
Customer feedback, native to Intercom.
$50K ARR
Stated · at exit; sold 6-figures
All distribution rents Intercom's platform.
★ The edge: Lived in the Intercom App Store, so Intercom's own users were its ready-made distribution channel.
Open →
My AskAI
SaaS
AI support agent that plugs into Intercom or Zendesk
$40K
Stated · MRR · about $500K ARR
⚠ Entry low
crowded; incumbents bundle it
crowded; incumbents bundle it
★ The edge: Built on OpenAI's embeddings soon after launch, shipped in three weeks; 2 people run 75k chats/mo at 82% margin.
Open →
Cloakist
SaaS
Wrapped Notion pages. Sold for $60k in one month.
$2k MRR
Stated · at $60k exit · 2.5x ARR
Rides on platforms that could ship this free.
★ The edge: One job, recurring revenue, no founder brand to replace. A buyer could run it day one, which is why it sold fast.
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TaxJar
SaaS
E-commerce sales tax a court made mandatory.
23,000+
Stated · businesses at acquisition
Platform risk: Stripe absorbed the category.
★ The edge: Built pre-Wayfair. When the 2018 ruling made sales-tax collection mandatory, TaxJar was already the incumbent.
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RecordJoy
SaaS
A 'poor man's Loom,' flipped for about 1.7x.
$20K
Stated · sold on Acquire.com '22
No moat vs Loom and free recorders.
★ The edge: Sold within a month for $20K, about 1.7x the $12K buy split with a cousin — proof a clean micro-SaaS is liquid.
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sellerboard
SaaS
The net profit Amazon hides - for $19 a month.
20K+
Stated · Amazon sellers
100% dependent on Amazon's API and fees
★ The edge: The accurate net-profit number Amazon hides, priced at $19 so every small seller says yes.
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FincenFetch
SaaS
The filing rails for whatever FinCEN mandates next.
1,000+
Stated · firms
Its whole market is one rule's political whim.
★ The edge: Built FinCEN filing rails before the law landed; 1,000+ CPA and law firms white-label it instead of DIY.
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Storecove
Dev
One API for compliant e-invoices in 30+ countries
31
Stated · countries, API compliance
Peppol access is commoditizing fast
★ The edge: Bet on Peppol in 2014, years before mandates. Now ERPs that must comply plug into one API instead of building it.
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Hypefury
SaaS
Thread scheduling for X, born from one tweet.
7-figure revenue
Stated · founder-stated · not ARR
Depends entirely on X's API and pricing.
★ The edge: Focused only on X threads while Buffer/Hootsuite stayed generic. Bootstrapped, no VC, grown via build-in-public.
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Cars & Bids
Marketplace
A car YouTuber turned 5M fans into an auction house.
$675M GMV
Estimate · cumulative, not revenue
Capped fee; the brand is one man.
★ The edge: Bring a Trailer owns pre-1990 classics; Cars & Bids won modern enthusiast cars via Doug's free 5M audience.
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ImportYeti
Data
Find any company's overseas suppliers — free.
2M+ users
Stated · free + paid
⚠ Control low
$0 raised · about $1M est
$0 raised · about $1M est
★ The edge: the data was free all along — he made it usable where rivals charged $125–899/mo.
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LeadDelta
SaaS
The LinkedIn CRM that won Product Hunt twice.
40,000+ users
Stated · revenue never disclosed
One platform's rules decide if it works.
★ The edge: Sells to people who live on LinkedIn but refuse to spam it — organize the network you earned, not blast strangers.
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RightTool
SaaS
The power-user layer QuickBooks never built.
40,000 users
Estimate · revenue never disclosed
Wholly dependent on Intuit's goodwill.
★ The edge: Hector Garcia's 337k-sub QuickBooks YouTube channel supplies the buyers; the audience predates the product.
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Roll20
SaaS
Where 10 million play D&D without a table.
10M+
Stated · registered users
warn Control low
rides on D&D's IP
rides on D&D's IP
★ The edge: A $40K community Kickstarter turned into the default browser table for D&D — no install, just a link.
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Stock Alarm
SaaS
An app that phones you when your stock hits your price
$500,000 exit
Estimate · revenue never disclosed
A feature big brokers can ship for free.
★ The edge: It calls your phone. Push alerts get ignored; a ringing phone does not, so traders pay $4.99-19.99/mo for it.
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Wisesheets
Data
Institutional-grade stock data for $5 a month.
70,000+
Stated · users
Rents its data from upstream APIs.
★ The edge: Sells the data inside Excel and Sheets, so investors never leave the workflow they already model in.
Open →